gold vs palladium

May 20


Gold vs Palladium: Which is Better?

Ilir Salihi

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Buying physical precious metals is growing in popularity as a strategy for Americans seeking to diversify their portfolios and safeguard their wealth against economic uncertainties. 

Among the options available, gold and palladium stand out as two of the most compelling choices. Each metal offers unique advantages and potential risks, making the decision between them an intriguing yet challenging one for gold IRA customers and retirement savers.

This article aims to provide an in-depth comparison of gold and palladium as options for gold IRA customers, delving into their historical performance, market dynamics, and future prospects. 

By understanding the unique characteristics and market behaviors of these two metals, customers can make more informed decisions aligned with their financial goals and risk tolerance.

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Executive Summary (TL;DR)

Gold and palladium offer distinct advantages and risks. Gold, known for its stability and historical value, is ideal for those seeking a hedge against inflation and economic uncertainty. It provides high liquidity and is less volatile, making it a safer, long-term investment. 

Palladium, on the other hand, has significant growth potential driven by its critical role in the automotive industry. However, it is more volatile and dependent on industrial demand, which can pose risks, particularly with the rise of electric vehicles. 

Diversifying with both metals can balance risk and reward, and consulting a financial advisor can help tailor your long-term strategy to your specific goals.

Free Guide: How to Convert a Portion of Your 401(k) or IRA to Physical Precious Metals

Understanding Gold

Gold has been cherished for its beauty and value for millennia, playing a crucial role in various cultures and economies worldwide. Its unique properties make it an attractive option for those looking for stability and a hedge against economic uncertainties.

Historical Significance

Gold has been used as a store of value and a medium of exchange since ancient times. Civilizations across the globe, from the Egyptians to the Romans to modern nations, have treasured gold for its rarity, malleability, and resistance to tarnish. 

This enduring value has made gold a reliable investment for those seeking long-term security.

Market Demand

The demand for gold is driven by several key factors:

Jewelry: A significant portion of global gold demand comes from the jewelry sector, particularly in countries like India and China. These cultures have strong traditions of purchasing gold jewelry, especially during festivals and weddings, which significantly boosts gold demand.

Investment: Gold is also highly sought after by investors in the form of coins, bars, and exchange-traded funds (ETFs). Its role as a hedge against inflation and currency devaluation makes it a popular choice during times of economic instability.

Industrial Uses: While not as dominant as its use in jewelry and investment, gold's properties make it valuable in various industrial applications, including electronics, dentistry, and aerospace.

Advantages of Buying Gold

Stability and Hedge Against Inflation: Gold is renowned for maintaining its value over time, making it a reliable hedge against inflation and currency fluctuations.

High Liquidity: Gold markets operate 24/7, providing customers with the ability to buy and sell gold quickly and easily, regardless of location.

Tangible Asset: Owning physical gold offers a sense of security as it is a tangible asset with no counterparty risk.

Disadvantages of Investing in Gold

Storage and Security: Storing physical gold requires secure facilities to protect it from theft, which can incur additional costs.

No Yield or Income Generation: Unlike stocks or real estate, gold does not generate dividends or rental income. Investors rely solely on capital appreciation for returns.

Transaction Costs: Buying and selling gold can involve transaction fees, including dealer premiums and shipping costs, which can affect overall profitability.

Gold's appeal lies in its historical significance, stability, and liquidity. However, potential buyers should also consider the costs and challenges associated with storage and the lack of income generation. 

Understanding these factors can help customers make informed decisions about incorporating gold into their retirement accounts.

Related: How to Diversify Your 401(k) with Precious Metals Like Gold & Palladium

Understanding Palladium

palladium bar

Palladium, while not as well-known as gold, has emerged as a worthy contender to consider. This is due to its unique properties and critical industrial applications.

Palladium’s market dynamics and price behavior offer different opportunities and risks compared to gold.

Primary Uses

Palladium's primary uses are concentrated in industrial applications, particularly within the automotive industry. 

The most significant use of palladium is in catalytic converters, which are essential for reducing harmful emissions in gasoline-powered vehicles. This application alone drives a substantial portion of the global demand for palladium.

Beyond the automotive sector, palladium is used in electronics, dentistry, and fuel cells. Its properties make it valuable in various high-tech and environmental applications.

Market Demand

The demand for palladium is heavily influenced by industrial needs.

Automotive Demand: Stringent emission regulations worldwide have increased the demand for palladium in catalytic converters. However, the rise of electric vehicles, which do not require catalytic converters, poses a potential threat to long-term demand.

Industrial Growth: Innovations in technology and environmental solutions continue to create new applications for palladium, supporting its demand despite potential declines in the automotive sector.

Related: How to Buy Gold & Palladium (Tax-Free) with Your 401(k) or IRA

Advantages of Adding Palladium to Your Retirement Savings

Palladium has significant upside potential. Palladium has experienced significant price rallies in the past due to supply constraints and high demand, offering substantial upside potential for buyers.

Palladium is also limited in supply. Palladium is rarer than gold, and its production is concentrated in a few countries, such as Russia and South Africa. This limited supply can lead to price increases when demand spikes or supply disruptions occur.

IRA Eligibility 

Certain palladium products, such as bars and coins that meet specific purity standards, are eligible for inclusion in Individual Retirement Accounts (IRAs), providing a tax-advantaged way to invest in this metal. 

IRA-eligible palladium bars, rounds, and coins must be 99.95% pure and manufactured and guaranteed by a government mint. Ask your gold dealer about qualifying palladium products available for IRA customers.

Popular products include the US government issued Palladium American Eagle coin and the Royal Canadian Mint’s Palladium Maple Leaf coin.

Disadvantages of Investing in Palladium

High Price Volatility: Palladium prices can be highly volatile, driven by fluctuations in industrial demand and speculative trading. This volatility can pose significant risks for those buying for potential price appreciation.

Dependence on Industrial Demand: The value of palladium is closely tied to its industrial applications, particularly in the automotive sector. Changes in technology or regulations can significantly impact demand.

Limited Product Availability: Compared to gold, there are fewer palladium products available, such as coins and bars, which can limit options for buyers.

Palladium presents a compelling opportunity due to its industrial importance and potential for significant price appreciation. 

However, its high volatility and dependence on industrial demand require careful consideration and risk management. Customers looking to diversify their savings with palladium should stay informed about market trends and consult with financial professionals to navigate this dynamic market effectively.

Related: How to Diversify Your 401(k) with Precious Metals Like Gold & Palladium

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Price and Performance Comparison

When considering precious metals, it's crucial to compare their historical performance and current market trends. Gold and palladium have distinct price behaviors and drivers that influence their value over time.

Historical Performance


Gold has demonstrated steady long-term growth and resilience during economic downturns. Historically, gold prices have increased during periods of economic instability, inflation, and geopolitical tension. 

Since 1971, when the gold standard was abandoned, gold prices have risen nearly 6,000%, reflecting its role as a hedge against economic uncertainty.


Palladium has exhibited more volatile price movements compared to gold. Its price surged significantly in recent years, reaching an all-time high of $3,440 per ounce in February 2022, primarily driven by strong industrial demand and supply constraints. 

However, palladium prices have also seen sharp declines, falling below $1,100 per ounce at the time of this writing (May 2024). Factors contributing to the price decline include reduced demand from the automotive sector and increased competition from platinum.

Current Market Trends

Gold continues to be viewed as a safe-haven asset, with demand driven by economic uncertainties, high inflation rates, and geopolitical tensions. The current trading price of gold remains above $2,400 per ounce, reflecting ongoing interest and demand.

The palladium market has softened recently due to factors such as the rise of electric vehicles, which do not require catalytic converters, and increased use of platinum in heavy-duty vehicle catalytic converters. 

This shift has reduced the demand for palladium, leading to a decrease in its price. However, palladium remains a critical component in various industrial applications, suggesting potential for future demand growth.

Price Drivers

Gold prices are influenced by several factors, including:

Economic Uncertainty: During times of economic instability, investors flock to gold as a safe-haven asset.

Inflation: Gold is often used as a hedge against inflation, with prices rising as inflation increases.

Currency Fluctuations: A weaker US dollar typically boosts gold prices, as gold becomes cheaper for foreign investors.

Palladium prices are primarily driven by:

Industrial Demand: The automotive industry's need for catalytic converters is a significant driver of palladium demand and price.

Supply Constraints: Palladium supply is concentrated in a few countries, making it susceptible to supply disruptions that can impact prices.

Technological Advances: Innovations in technology, such as fuel cells, can create new demand for palladium, influencing its price.

Understanding the historical performance and current market trends of gold and palladium helps buyers assess the potential risks and rewards of each metal.

While gold offers stability and a proven track record of long-term growth, palladium presents opportunities for significant price appreciation but comes with higher volatility and risk.

Related: How to Diversify Your 401(k) with Precious Metals Like Gold & Palladium

In the video below, Collin Plume, CEO of Noble Gold Investments answers frequently asked questions related to palladium and gold bullion. 

Click to play

When evaluating gold and palladium as investment options, it's crucial to consider their future prospects and the risks associated with each metal. Understanding these factors can help investors make informed decisions about which precious metal aligns best with their investment goals.


Future Prospects

Gold is likely to maintain its appeal as a safe-haven investment due to ongoing economic uncertainties, geopolitical tensions, and inflation concerns. Its historical role as a stable store of value ensures that it remains a sought-after asset during turbulent times.

While not the primary driver, gold's use in electronics and other high-tech industries continues to support its demand. Innovations in technology may further expand its applications, contributing to sustained demand.


Rising interest rates can negatively impact gold prices as higher yields on bonds and other fixed-income investments make gold less attractive.

Shifts in market sentiment can also influence gold prices. For example, a strong economic outlook or a robust stock market may reduce the demand for gold as a safe haven.


Future Prospects

Palladium's primary use in catalytic converters for gasoline-powered vehicles ensures its demand as long as internal combustion engines remain prevalent. Stricter emission regulations worldwide will continue to drive this demand.

Palladium's role in fuel cell technology and other emerging applications presents new growth opportunities. As the world moves towards cleaner energy solutions, palladium could see increased demand in sectors such as hydrogen energy and renewable technologies.


The rise of EVs, which do not require catalytic converters, poses a significant risk to palladium demand. As the adoption of EVs accelerates, the demand for palladium in the automotive industry could decline.

Supply Constraints and Geopolitical Risks: Palladium supply is concentrated in a few countries, notably Russia and South Africa. Political instability, regulatory changes, or other disruptions in these regions could impact supply and cause price volatility.

Technological Substitution: Advances in technology that allow for the substitution of palladium with other materials, such as platinum, could reduce its demand and affect prices.

Gold vs. Platinum: Which Should You Buy?

gold bullion

Assessing Your Goals

Long-Term Stability vs. Short-Term Gains: Buyers seeking long-term stability and a hedge against economic instability may find gold more appealing. Those looking for potentially higher short-term gains, albeit with higher risk, might consider palladium.

Risk Tolerance: Gold offers more stability with lower volatility, suitable for conservative retirement savers. Palladium's higher volatility may attract buyers with a higher risk tolerance willing to capitalize on price fluctuations.

Diversification Strategies

Combining gold and palladium can help balance a portfolio, providing both stability and growth potential. Diversifying across different precious metals can reduce risk and enhance returns.

In addition to precious metals, retirement savers should consider a diversified portfolio that includes stocks, bonds, real estate, and other assets to mitigate risk and optimize returns.

Never put all of your eggs in one basket. 

Consult a Financial Advisor

Engaging with a financial advisor can provide personalized advice based on individual financial goals, risk tolerance, and market conditions. 

A trusted financial advisor can help navigate the complexities of retirement planning and recommend appropriate strategies. If you do not currently have a financial advisor, there are free online tools to help connect you with a local professional.

Related: What is a CFP (Certified Financial Planner) 

By understanding the future prospects and risks associated with gold and palladium, customers can make more informed decisions about which metal to include in their portfolios. 

Whether prioritizing long-term stability or seeking potential high returns, both metals offer unique opportunities that can align with diverse strategies.

Gold, Palladium, or Both? 

Integrating both gold and palladium into your portfolio can balance risk and return. Gold provides a stable foundation, while palladium offers growth potential. This diversification can help mitigate risks associated with market fluctuations.

Additionally, diversifying beyond precious metals to include stocks, bonds, and real estate can further reduce risk and enhance overall portfolio performance. A well-rounded retirement plan is crucial for achieving long-term financial goals.

Learn how physical precious metals like gold, palladium, platinum, and silver can help diversify a stock-heavy retirement portfolio. Click here to claim your free Gold IRA guide today. 

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About the Author

Ilir Salihi is the founder and senior editor at He oversees all content for IncomeInsider and its partner sites. His articles and insights have been featured on Barchart, Benzinga, and, among other prominent media channels.

Ilir Salihi


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