August 5


American Hartford Gold Review (2023)

Ilir Salihi

Disclosure: We are reader-supported. If you buy through links on our site, we may earn a commission. Learn more.

American Hartford Gold has processed over $2 billion in sales through both self-directed gold IRA retirement accounts and direct sales of precious metals to U.S. customers.

Only in business since 2015, the gold IRA dealer is one of the larger companies we've reviewed on our site. How do they stack up against the competition?

We'll dive into their fees, promotions, storage and custodial options, online complaints, and more... Let's get started. 

Protect Your Wealth: Request Your Free 2023 Gold and Silver Guide

American Hartford Gold Investor Guide

Free Gold IRA Kit from American Hartford Gold Reveals Strategies to Buy Physical Gold and Silver (Tax-Free) with Your 401(k).

Executive Review

For those without time for the entire American Hartford Gold review, here's a quick punch list of what you need to know:

  • A+ rated with the BBB with a 4.91/5 star average rating (502 reviews) and 5 complaints filed against them in the last 12 months
  •  4.9/5 star average rating on TrustPilot based on 1,159 customer reviews
  • Zero fees for first year trades and free shipping on qualifying orders
  • Featured in Forbes, NewsMax, RSBN, Fox News and other reputable media outlets
  • Endorsed by prominent conservatives like Rudy Giuliani and Bill O'Reilly
  •  Unique incentives for new accounts such as free precious metals
  • As about their unique price protection guarantee and how to qualify for zero IRA fees

If you're considering purchasing bullion bars and coins for your IRA, you should consider working with American Hartford Gold. 

Click here to request more information today.

About American Hartford

It's not that common to hear the words "family-owned" in the description of precious metals IRAs companies. American Hartford not only has this label, but they also come off as one big family from a single look at their company photo. All of the employees are posing with comfortable looks on their faces, including a dog. Getting a dog to stand still like that already tells us these guys are pros.

American Hartford Company

The two people in the front are the company's Executive Chairman, Scott Gerlis, and the CEO, Sanford Mann. The corporate website reveals some interesting details about them, as well as their views that translate well to this kind of company.

For starters, Gerlis tells us that his family was into numismatics. As we get to how the website's products are structured, this won't be difficult to believe. Various gold and silver coins are listed in great detail on their website. That's exactly what we like to see.

From what we've unearthed, the dog is Mann's companion. An economist with a background in New York's financial sector, Mann reveals that he and Gerlis like to keep an active professional life.

Aside from their position in the company, they seem to be involved in other ventures as well, primarily community-related ones. Gerlis goes a little more in-depth, sharing that he has been involved with multiple retail and real estate projects.

Both the firm's President and the CEO emphasize how important a good approach is, whether that means dedication to one's profession or excellent customer care. Though we'd hardly pick one over the other, we will say that Gerlis' lifelong exposure to physical precious metals probably acts as a head start in more ways than one.

Bill O’Reilly and Rudy Giuliani Endorsements

In our American Hartford Gold review, the company has managed to land high profile endorsement deals with respected conservative personalities over the years. Commentator and TV host Bill O’Reilly, politician and lawyer Rudy Giuliani, and reality television personality Rick Harrison are just a few that proudly recommend American Hartford Gold to their audience. 

Visit the American Hartford Gold website to learn more.

Celebrity endorsements

$2 Billion in Gold Sales

In our reasonable amount of experience, we've come to understand that a large volume of sales transactions increases the chance of dissatisfaction and bad reviews on various sites across the internet. 

American Hartford Gold noticeably stands out in this regard. If you're completing $2 billion in customer transactions, surely, there's going to be a lot of disgruntled ones? 

Not the case. Somehow, American Hartford has avoided the issues that high volume precious metals companies with busy day-to-days encounter. The company's online reputation is overall highly positive.

Let's take a look at American Hartford Gold reviews online.

American Hartford Gold reviews

Although it's custom for us to start off with the Better Business Bureau, we'll leave it last this time around. Why? Because that's the only website that has any negative feedback. And that amount is minimal and far from something that raises concerns.

American Hartford Gold reviews are excellent on pretty much every website, so let's start with the Business Consumer Alliance (BCA). They have an AA rating, just short of the highest, and 5 out of 5 stars based on 8 reviews. 3 complaints with a great experience, so to speak.

In other words, closed to the customer's liking. ConsumerAffairs gives them 4.7 out of 5 stars based on 701 ratings. 77% are 5-star reviews, a few 4-star, and one or two 3-stars seem to have snuck in.

Their TrustPilot profile, the site that generally seems to attract negative reviews with the greatest ease, is by far the strongest. 4.9 out of 5 stars based on 1,159 reviews. 91% 5-star and 8% 4-star. For starters, this many reviews indeed affirms that the company is large and has a considerable customer base. 

It also very much affirms that these customers end up feeling satisfied one way or the other. Again, TrustPilot is where negative reviewers tend to pour in first, so having a spotless profile with 1,1159 reviews is a rarity for any company. Precious metals dealerships can be a messy business, so it's all the more impressive.

What of the Better Business Bureau? The BBB gives them an A+ rating. Their customer feedback on the site is 4.91/5 stars based on 502 reviews.

So why did we leave the BBB for last? Well, one thing that stands out is the number of complaints, 22 in the last 3 years. It's among the larger we've seen out of any company we've reviewed. However, a few important points need to be made here.

AHG BBB profile

502 reviews on BBB is also among the largest we've seen, often by a wide margin. Some companies will have less than ten reviews here, obviously making it easier to avoid a complaint. The complaints themselves, while voicing various dissatisfactions, aren't quite as bad as some we've seen where customers kind of give you a "they ruined my life" story.

Furthermore, what stands out is the manner in which the American Hartford Gold representative replies to these complaints. They are friendly and responsive to any review, more so than the usual people-pleasing way in which companies are addressed. It reinforces the company's manifesto of customer care and a kind of familiar approach. 

Related: How to Buy and Store Gold and Silver with Your 401(k) or IRA

Protect Your Wealth: Request Your Free 2023 Gold and Silver Guide

American Hartford Gold Investor Guide

Free Gold IRA Kit from American Hartford Gold Reveals Strategies to Buy Physical Gold and Silver (Tax-Free) with Your 401(k).

American Hartford fees, promotions and storage

Here is their bare-bones fee structure, partly administered by them and part by their preferred gold IRA custodian, the Equity Trust Company:

  • Storage and custodial fees should total around $200-$250 annually 
  • The aforementioned is waived for the first year in precious metal IRAs with minimum purchases over $50,000, and for the first three years in those with purchases over $100,000
  • $5,000 minimum purchase for bullion inside and outside of an IRA
  • $10,000 minimum purchase with a gold IRA rollover
  • No shipping costs with shipping insurance likewise covered by them

Note: American Hartford Gold has preferred storage and custodial partners they regularly do business with. But the company is flexible and can work with any self-directed IRA custodian or private storage depository of your choosing.

We delve more into storage options below..


Besides the fee waiving for up to three years, another frequent promotion American Hartford Gold offers is free silver to new accounts. These seem to vary, ranging from a free silver coin that one can get when signing up to their website to several thousands of dollars worth of silver bullion on certain qualifying purchases.

Be sure to ask about this or any other ongoing promotions and incentives for new accounts.

free silver with purchase

Request more information from American Hartford Gold Group

The silver coin was actually the cause of some of the complaints, which almost have an amusing tone to them, all things considered. Someone issued a complaint over not receiving the silver coin on BBB, and the company going to some lengths to describe the situation and stating that they're willing to give that silver coin. Not bad for someone with over $1 billion in transactions.

Perhaps it's also best to fit their price-match guarantee in this section. While there are some disputes over this, the company does claim that they'll price match any of their products with those of their competitors. Although we usually make a sizeable deal over no price listing, if this is true, it would explain why they're absent. And it would make for a pretty good offering.

Then we get to the safe. Based on how much you've ordered, the company is offering to send you a safe worth up to $699. That is to say, the size of the safe varies based on the amount of bullion. It's a nice looking safe. We're tempted to make a quip that they've done away with third-party storage because of this, but we'll restrain ourselves.

Gold IRA Storage

The company has excellent storage options, with customers being able to choose between the Delaware Depository, International Depository Services (IDS), and Brinks. These three have facilities in Delaware, Nevada, Texas, Salt Lake City, New York and Los Angeles. The more states the customer is able to choose from when deciding where to store their IRA bullion, the better, and this is quite a robust list.


Their buyback program has some good and some bad to it. Obviously, having a buyback program to begin with is a plus. American Hartford's, however, isn't all-inclusive or "no questions asked", which means that they assess each case individually.

But if you're eligible, they’re able to buyback your precious metals with no fees involved. Based on reviews, we'd say customers are eligible more often than not.

Related: Request Your Free Gold IRA Guide from American Hartford Gold

American Hartford Gold products

Gold and silver IRAs

As you'd expect, one of their primary products is opening precious metal IRAs. While their website reveals a focus on gold and silver, we’ve confirmed with a company rep that their accounts can hold IRA-eligible gold, silver, platinum, and palladium products..

Based on everything we've seen, having a precious metals IRA with American Hartford Gold Group gives one plenty of peace of mind. It’s easy to get someone on the phone, and customers overwhelmingly praise their representatives, custody, storage and hands-off approach.

We won't go into too much detail about their gold IRAs past what we've already covered, as you probably know how precious metal IRAs work if you've been reading our site. American Hartford's website does outline the various kinds of retirement plans and IRAs that can be rolled over, which covers pretty much everything in the category.

Their overall estimate for how long it will take to get your new IRA up and running is three days, which is fairly quick and generally among the quickest out of any company in the retirement precious metals industry.

Gold bullion 

Because we like detailed product listings, we're going to go into some detail over what can be found in their inventory. As we mentioned, there are no prices, likely because of the price-matching thing. Here are the gold coins available for purchase on their website:

  • American Gold Eagle, bullion and proof, 1oz, 1/2oz, 1/4oz and 1/10oz
  • American Buffalo, 1oz
  • American 1984 Olympic Commemorative coin
  • Canadian Maple Leaf, 1oz
  • Canadian Buffalo, Canadian Polar Bear and many more Canadian animals, various denominations
  • Australian Wildlife, 1/4oz
  • Austrian Philharmonic, no denominations listed
  • South African Krugerrand, 1oz
  • Saint Helena, 1/4oz
  • Numerous 18th and 19th century gold coins

Despite the absence of some prominent "standard" IRA-eligible coins, this product listing will nonetheless make many coin collectors interested in the company. The numismatics section is the largest we've seen out of any precious metals IRA dealer.

There are two options for gold bars, the Sunshine Mint 1oz and the Valcambi CombiBar, both very popular products.

Related: Visit American Hartford Gold Group's Website for More Information

Protect Your Wealth: Request Your Free 2023 Gold and Silver Guide

American Hartford Gold Investor Guide

Free Gold IRA Kit from American Hartford Gold Reveals Strategies to Buy Physical Gold and Silver (Tax-Free) with Your 401(k).

Silver bullion 

As is the case with their gold product offering, their silver products are exceptionally well-detailed, to the point that they don't even group "junk silver" coins together. Rather, they list them separately so that customers know exactly what's about up-front. These are the silver coins currently available:

  • American Silver Eagle, bullion and proof, 1oz

  • America the Beautiful, 5oz

  • Canadian Maple Silver Leaf, 1oz

  • Even more Canadian animals in silver varieties, if you can believe it

  • Australian Wildlife Silver, 2oz

  • South African Krugerrand, 1oz

  • Austrian Philharmonic Silver, 1oz

  • Various pre-1964 circulated coins in a category named that

  • Various "junk silver" coins, individually listed, including some brilliant quality ones

Like we said, a coin collector's dream. There are also 1oz rounds and many silver bars in different weights and from different manufacturers, though the mints aren't always listed up-front here. The lightest silver bar available appears to be 10oz.

If you’re interested in specific gold and silver coins or other physical precious metals not listed above, discuss it with your account representative. American Gold Group can source a wide range of products for your self-directed IRA or cash purchase. 

An account rep can also advise on IRA-eligibility of any specific products for your precious metals retirement account. Request more information from the American Hartford Gold website to learn more about how to invest in precious metals with the company.

American Hartford Gold Alternatives

As a gold buyer, you shouldn't just call and buy gold from the first ad that pops up on your television, right? It's smart to compare two or three dealers before deciding which gold IRA company is best.

Below are a few other highly rated gold IRA companies. Each dealer below also has an A+ with the BBB, overwhelmingly 5-star reviews on sites like TrustPilot and TrustLink, and has been in business for over 10 years. 

Augusta Precious Metals: Founded in 2012, this company offers a unique one-on-one web conference for all prospects. This is an excellent opportunity to ask questions and learn more about the gold IRA rollover process.

Birch Gold: One of the larger gold IRA companies, Birch has been in business for over 20 years. They've facilitated billions of dollars in gold IRA transactions and can make the entire process simple and easy.

Goldco: Trusted by celebrities like Sean Hannity and Chuck Norris, Goldco is another top rated company that you can feel good about calling for your gold IRA needs. Ask about their current incentives for new accounts.

If you've already made up your mind to call American Hartford Gold, it still can't hurt to compare them with one or more of their competitors. Get pricing and fees in writing, and let them know you're pitting them up against each other. 

Click to play

American Hartford Gold review - Verdict

There are other things about this company that we haven't mentioned, but you can only fit so many accolades in a single review. They've been featured prominently and positively in various outlets.

They have numerous celebrity endorsements, with Rudy Giuliani, former Mayor of New York City, as perhaps the most famous one, and have been featured on the INC 5000 list for financial services in 2021.

As for our verdict, what we've laid out pretty much speaks for itself. A huge number of positive reviews that are either spotless or remedied to the customer's liking. A product listing that might be called remarkable for a company in this sector. Perhaps most importantly, no loss of that friendly approach to the customer despite the company's obvious considerable magnitude.

Some of the accolades go as far as to call this company the best in the precious metals IRA sector. We have to leave a little wiggle room in that regard, but without a doubt, they're a contender for the spot.

Protect Your Wealth: Request Your Free 2023 Gold and Silver Guide

American Hartford Gold Investor Guide

Free Gold IRA Kit from American Hartford Gold Reveals Strategies to Buy Physical Gold and Silver (Tax-Free) with Your 401(k).

About the Author

Ilir Salihi is the founder and senior editor at He oversees all content for IncomeInsider and its partner sites. His articles and insights have been featured on Barchart, Benzinga, and, among other prominent media channels.

Ilir Salihi


You may also like

Are You an Income Insider?

Get Insider News Delivered Straight to Your Inbox...