Best Place to Buy Crypto (2026)

Buying, selling, and storing crypto in 2026 has never been easier, but choosing the right platform makes all the difference. Whether you’re entering the space for the first time or looking for a better place to buy crypto this year, understanding what separates a strong platform from a risky one is essential.

The best crypto platforms today prioritize four things: security, ease of use, reliable customer support, and high-quality custody. With dozens of platforms available, each handles these elements differently, so it’s important to consider providers that prioritize all of them for their clients.

Below are the best places to buy crypto in 2026, and how they compare across the features that matter most.

iTrustCapital - Best Overall

If you’re searching for a dependable platform to start or expand your crypto investing journey, iTrustCapital is a top contender for 2026. 

The company launched in 2018 with a mission to make crypto accessible through self-directed IRAs, and since then it has grown into one of the most respected brands in the industry. 

Following an exceptional 2025 filled with industry recognition, new product releases, major milestones, and a growing client base, iTrustCapital has solidified its position as a leading destination for people who want a simple and secure way to buy crypto.  

Rather than stacking on technical features or creating an advanced interface, the platform focuses on what matters the most: simplicity, security, and trust.

But what truly sets iTrustCapital apart is its client-first approach. iTrustCapital is one of the few crypto companies with a fully U.S.-based client experience team; real people who genuinely support clients and answer questions when they need it.

Related: Bitcoin 101 - Beginner's Guide to the Internet of Money

That level of hands-on service is rare in the crypto industry today, and it’s a big part of why the platform stands out. With more than 12,000 highly rated reviews between Google and Trustpilot, iTrustCapital’s reputation is built on real feedback from real investors. 

Clients consistently highlight the platform’s ease of use, dependable performance, and the peace of mind that comes from having accessible, human support behind them. 

Highlights

• Easy-to-use platform

• 24/7 access to dozens of crypto assets

• Multiple account options (Crypto IRA & Premium Custody Account)

• 12,000+ excellent reviews on Google and Trustpilot

• Crypto staking for ETH and SOL

• Award-winning U.S.-based live customer support

If your goal is simply to find a crypto platform that’s straightforward, dependable, and equipped with the essential features you actually need, iTrustCapital stands out as one of the best places to buy crypto in 2026.

Get started on iTrustCapital's website here. 

Coinbase

Coinbase remains a popular platform for anyone wanting to get into the crypto markets.

Its simple interface, intuitive mobile app, and straightforward onboarding make it a common entry point for people purchasing digital assets for the first time. The platform supports a broad range of cryptocurrencies and offers basic tools suitable for casual investing. 

However, Coinbase operates using a standard exchange custody model, meaning assets are stored on-platform and are subject to typical exchange-related risks, including exposure to unauthorized withdrawals or account compromises.

Customer service relies heavily on automated systems, and live support options remain limited. While it’s convenient for everyday use, users looking for hands-on support or more robust security structures may find it lacking.

Highlights

• Beginner-friendly, mobile-first interface

• Wide selection of supported cryptocurrencies

• Automated customer support

• Standard exchange custody model with on-platform asset storage

• Suitable for simple transactions and advanced trading

Open an account with Coinbase today.

Kraken

Kraken is a long-standing platform known for its focus on security and advanced trading tools. 

With charting features, multiple order types, and a structured fee system, Kraken appeals to people who want greater control over their strategies.

While the platform is robust, it comes with a steep learning curve for beginners, as the interface can feel complex and overwhelming. Assets are stored on-platform in a traditional exchange model, which does not remove exposure to the risks associated with external wallet withdrawals. 

Support is provided through tickets and occasional live chat, but immediate help is not guaranteed, especially during peak periods. Kraken works well for experienced users seeking depth, but it may be less approachable for those who prefer simplicity or comprehensive live support.

Highlights

• Advanced trading tools and charting features

• Transparent fee structure

• Steeper learning curve for beginners

• Standard on-platform exchange custody model

• Support available, but response times vary

Visit Kraken to learn more.

Binance.US

Binance.US is built for users who prioritize low trading fees and access to a large variety of assets. 

It offers fast execution, competitive pricing, and a feature set tailored to frequent traders. However, it is more limited than the global Binance platform due to regulatory requirements, resulting in fewer features and a more basic user experience.

Asset custody is handled internally, without closed-loop safeguards or enhanced institutional structures. 

Customer support is one of the platform’s biggest challenges where live assistance is often unavailable, and response times can be slow.

Binance.US is best suited for confident traders who value cost efficiency but may not be ideal for those requiring hands-on support or stronger custody protections.

Highlights

• Low fees for frequent trading
• Access to a broad selection of assets
• More limited functionality than global Binance
• On-platform asset custody with standard exchange risks
• Support is minimal and often delayed

Visit Binance.Us to learn more.

eToro

eToro blends traditional investing with limited crypto access, making it appealing to users who want exposure to multiple asset classes in one place. 

Its social trading features, such as portfolio sharing and copy trading, are popular with beginners who prefer a more guided approach. However, eToro’s crypto offerings are restrictive. Users do not maintain full control over their crypto wallets, and withdrawals may require additional steps, conversions, or fees. 

The platform is built more for occasional crypto access than serious digital asset custody or long-term holding. Customer support exists, but responses are often slow and not personalized, which may frustrate users who run into urgent issues.

eToro works best for casual users, but may feel limited for those seeking deeper crypto involvement or control.

Highlights

• Access to both traditional assets and select cryptocurrencies
• Social trading tools such as portfolio sharing and copy trading
• Restricted crypto withdrawal options; limited user control
• Fully managed custody
• Support is available but slow and generalized

Learn more on eToro's website.

Where is the Best Place To Buy Crypto in 2026?

There are more platforms than ever to buy, sell, and store crypto in 2026, but not all of them are built with long-term safety, structure, or real support in mind. Most still operate like traditional exchanges, fast, but exposed, with assets held in hot wallets and minimal customer service.

Related: Decentralized Masters Review - Best Educational Platform for Crypto?

iTrustCapital offers something different. It’s a new way to buy and store crypto, outside the standard exchange model.

Assets are stored securely in a closed-loop custody system backed by institutional storage providers, not sitting on an exchange. And with live U.S.-based support, you’re not left figuring things out on your own.