Best Place to Buy Crypto (2025)

Buying, selling, and storing crypto in 2025 has never been easier, but choosing the right platform makes all the difference. If you're just getting started or looking to find another place to buy crypto, you want to look for the best platforms that offer a mix of security, ease of use, and strong customer support.

Here are the best places to buy crypto this year.

iTrustCapital - Best Overall

There’s a new standard in crypto custody, and iTrustCapital is setting it. The company's Premium Custody Account provides clients with 24/7 access to buy, sell, and custody dozens of digital assets.

Unlike traditional crypto exchanges, where crypto can be moved to external wallets by users or exploited through unauthorized access, Premium Custody Account (PCA) operates within a closed-loop system.

With iTrustCapital’s closed-loop system, crypto assets are stored within a fully secure, audited, and regularly stress-tested institutional environment using Cold Storage, MPC, and HSM. By design, crypto withdrawals from PCA accounts to external wallets are not permitted; this helps mitigate the leading cause of asset loss and fraud from bad actors.

• Easy-to-use platform
• 24/7 access to dozens of crypto assets
• Award-winning U.S.-based live customer support

Get started on iTrustCapital's website here. 

Coinbase

Coinbase remains a go-to platform for newcomers to crypto. With its clean interface, mobile-friendly design, and support for dozens of digital assets, it’s built for ease of use.

Assets are held on-platform, which is standard for exchanges, and customer support is mostly automated through help centers and ticket systems. It’s straightforward for everyday use, but may feel limited when dealing with more support needs.

• Beginner-friendly interface
• Wide selection of cryptocurrencies
• Support is automated; live help is limited

Open an account with Coinbase today.

Kraken

Kraken is a veteran platform that offers more advanced trading features than most. It’s often used by experienced users, but the interface and tools can feel complex for beginners.

Like many exchanges, assets are stored on the platform, and while security practices are strong, they don’t remove exchange risk entirely. Support exists through tickets and occasional live chat, but response times vary and aren’t guaranteed to be quick.

• Advanced trading features
• Up-front fee structure
• Support is available, but not always immediately

Visit Kraken to learn more.

Binance.US

Binance.US is focused on low-fee trading and access to many assets. It’s a fast-moving platform that works for active users, though it lacks the features and polish of its global counterpart.

Custody is handled internally, and like other exchanges, there’s no closed-loop structure. Users needing real-time support may struggle - help is available, but live customer service is limited or unavailable.

• Low fees for frequent trading
• Assets stored on-platform
• Support is minimal and often delayed

Visit Binance.Us to learn more.

eToro

eToro offers basic crypto exposure alongside traditional assets like stocks and ETFs. It also includes social features like copy trading, which some users find helpful.

However, crypto withdrawal options are limited, and users don’t control their wallets directly. The platform is built more for casual access than for serious custody or long-term asset protection. Support is available, but not personalized or fast.

• Some crypto access, but with restrictions
• Custody is fully managed by the platform
• Limited control and slow support response

Learn more on eToro's website.

Where is the Best Place To Buy Crypto in 2025?

There are more platforms than ever to buy, sell, and store crypto in 2025, but not all of them are built with long-term safety, structure, or real support in mind. Most still operate like traditional exchanges, fast, but exposed, with assets held in hot wallets and minimal customer service.

Related: Decentralized Masters Review - Best Educational Platform for Crypto?

iTrustCapital offers something different. It’s a new way to buy and store bitcoin and other cryptocurrencies, outside the standard exchange model. Assets are stored securely in a closed-loop custody system backed by institutional storage providers, not sitting on an exchange. And with live U.S.-based support, you’re not left figuring things out on your own.

iTrustCapital is the best overall place to buy crypto in 2025.

iTrustCapital is a fintech software platform for alternative assets. iTrustCapital is not an exchange, funding portal, custodian, trust company, licensed broker, dealer, broker-dealer, investment advisor, investment manager, or adviser in the United States or elsewhere.